I was responsible for the User Experience, Design & Creative Direction
for the Jewel Residences project.
for the Jewel Residences project.
Jewel Residences.
BRIEF
Jewel Residences is a luxurious development in the heart of the Gold Coast. They wanted to showcase the property and to reflect the premium nature of the project in an online platform and a print prospectus. With opulent materials used in the development of the project, the group needed to somehow carry these elements through to the online and offline presences.
SOLUTION
I crafted an experience that made use of stunning renders and imagery, and leveraged animation and video to showcase this luxury development in the most premium way. From the intro pages to exploring the tower, each element on site has been meticulously crafted and tested to ensure the best experience from mobile up.
JEWEL RESIDENCES DESIGN SYSTEM
As part of the design process we explored colour palettes, font pairings and much more to create a premium look for the platform. Creating a design language and setting styles early on allowed me to translate the brand from print to online quickly and helped to align design with development goals to
ultimately meet tight client deadlines.
ultimately meet tight client deadlines.
DIGITAL PLATFORM
To showcase a premium development of this nature, I needed to make use of every design tool at my disposal. Through multiple rounds of wireframes and user experience design, we prototyped how the site would come to life. During the design stage, I leveraged the beautiful CGI renders and paired that with considered thought for each scroll and button click. The site used CSS animations to add depth and engagement for the user. With video integrated into the background and with subtle interaction cues throughout, the user got to experience what the development would be like, before it was built.
MOBILE & TABLET
As with any modern project, Jewel Residences was designed from a mobile first perspective that made it easy for users to navigate while still being presented a premium experience. Translating the interactions for a complex project like this to tablet and desktop allowed us to really think outside the box and craft a unique site that made the most of each device type. From full bleed animations on tablet to integated video on desktop, we made the whole experience feel seamless- no matter your device.
INTERACTIVE TOUR
I crafted a prototype for an interactive 3D scrollable tour that was produced during the design stage but ultimately due to time constraints, was never fully realised. This was designed to work across mobile
and tablet as seamlessly as desktop.
and tablet as seamlessly as desktop.
JEWEL RESIDENCES PROSPECTUS
A premium hard-bound prospectus was designed to showcase the project to potential investors. With gold leaf interstitial pages through to luxurious stock and embossing within, the prospectus had a weight and refinement that reflected the opulent nature of the Jewel development.
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